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Creative Industries in Austria |
The creative industries sector includes profit-oriented companies that deal with the creation, production and distribution (media) of cultural and creative products and services. These include architecture and design, music, books, publishing and artistic activities, advertising, radio and TV, video and film, software and games, libraries and museums, as well as botanical and zoological gardens.
Against the background of increasing globalisation, ever faster technological developments and an increasing orientation towards innovation and services, hardly any other industry in recent years has gained in importance as much as the creative sector. Austria ranks, alongside Sweden, Great Britain, Netherlands and Denmark, as one of the leading countries in the EU, which have a highly developed creative economy. One in ten companies in Austria is a member of the creative industries sector, with approximately 36,100 commercial creative enterprises active in 2008, together employing more than 127,000 people, representing 4% of the working population in Austria. Over the last five years, the number of businesses in the creative sector has grown by ten per cent, and revenues have increased by 25 percent to around 18.5 billion Euros.
