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28.04.2015
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SIXTH AUSTRIAN CREATIVE INDUSTRIES REPORT |
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Focus on creative industries and their markets |
Downloads:
Executive Summary
Full Version (in German)
Austria’s creative industries continue to be on the up and up. Between 2008 and 2012, the number of enterprises in the creative industries increased by 8%, while the number of employees and the sectors’ turnover even climbed 10% each. About 140,000 people in Austria work in the creative industries today, and 15% of the overall turnover is earned from international clients.
The centrepiece of the Sixth Austrian Creative Industries Report is the analysis of the creative industries' various markets, with a special focus on businesses and the public sector as clients of creative services. In fact, it has been shown that businesses are the main customer group for the creative industries. In 2013, they were responsible for nearly two thirds of the entire creative industries turnover. These business customers come from virtually all sectors, and more than 70% of them resort to services from the creative industries on a regular basis. And what is more, they are highly satisfied with the external creative services, praising the creative industries’ high professional standards and using them willingly to generate new ideas and to improve their own innovative performances.
About 20% of the demand for creative services originates in the public sector either directly or indirectly. This equals a turnover of about 3.4 billion euros, generated either directly by the republic itself or via follow-up orders from public contractors. "The creative industries help the public sector develop new, client-oriented services as well as public services. The also assist in citizen communication. This stresses how important a role the public sector plays as a demander – a fact all too often disregarded", says Gerin Trautenberger, chairman of creativ wirtschaft austria.
The Sixth Austrian Creative Industries Report by creativ wirtschaft austria was drawn up by Austrian Institute for SME Research, the Centre for European Economic Research and the Institute for Advanced Studies as part of evolve, the Federal Ministry of Science, Research and Economy’s strategy to promote creative industry based innovation. The full version in German and an English summary are now available for download here.
